Who We Are?

Our Founder

James McCormack is a Foot and Ankle Specialist Physiotherapist who lives in the Alps but consults in London.

James combines his knowledge of Foot and Ankle anatomy and biomechanics with his love for footwear science to help break down the latest shoes in his in-depth reviews.

If you would like to book an appointment with james, you can do so at flawlessphysio.co.uk.

Clinical Experience

James has worked as a specialist for over 10 years, working in professional sports before moving into private practice.

Our Core Values

In a rapidly changing landscape where authenticity and trustworthiness are more important than ever, we strive to adhere to the following principles:

Test All Shoes before providing a review.

We accept shoes from supplies with the stipulation that they cannot influence our reviews.

Curate our content for our users and not for search engines.